Led end-to-end design for Hila.ai, a conversational AI platform using large language models (LLMs) for financial auditing and projections. Focused on designing intuitive document querying, follow-up interactions, and data visualization experiences that simplify complex workflows.
Spearheaded white-label AI solutions for global partners such as Whirlpool, Boomi, and Bangkok Bank, creating tailored experiences that align with business goals and user needs.
Collaborated closely with front-end and back-end teams to ensure seamless implementation of user-centric designs. Applied an iterative process, refining designs based on user feedback and usability testing to create a cohesive, user-friendly experience.
Developed and maintained VIANAI’s design system, ensuring consistency and scalability of components across the organization, which supported multiple enterprise products and platforms.
Applied systems thinking and user-centered design principles, integrating research insights, qualitative and quantitative data, and usability tests to inform the product roadmap and deliver impactful designs. Champion of design thinking, fostering collaboration across cross-functional teams and presenting design strategies and vision effectively through storytelling and prototyping.
Worked in close relation to counselors and students for fulfilling promotional needs and print collateral such as posters, banners, email visuals in addition to way finding material. Work was used in job fairs that included the involvement of hundreds of recruiters, students, and faculty.
Collaborated with design team in developing human-centric solutions for end users. This included direct interaction with founders, CEO, and Creative Director. Conducted user research and testing for creation of logo, brand guidelines, user flow, low-fidelity/high-fidelity mockups, wire-framing, and prototyping.